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Konstantinos
Papadopoulos

Digital Analytics &
Data Specialist

Recent Posts

  • Adobe Analytics VISTA Rules data issues December 13, 2021
  • Statistical Significance in AB Testing March 15, 2021
  • Propensity Score Matching in Python January 3, 2021
  • Adobe Analytics – Reports API using OAuth & Python September 27, 2020
  • Adobe Analytics data – Reports API v2.0 & Python June 14, 2020
  • Apache Airflow and DBT on Docker Compose May 11, 2020
  • Schedule dbt models with Apache Airflow April 6, 2020
  • Incremental dbt models using Adobe Analytics Clickstream February 16, 2020

Interesting read

Machine Learning based F1 race prediction engine

Tags

  • abtesting
  • adobeAnalytics
  • airflow
  • analysis
  • bigQuery
  • clustering
  • cookies
  • crossDevice
  • dataFeeds
  • dbt
  • googleCloudPlatform
  • javascript
  • localStorage
  • measurement
  • postgresql
  • python
  • segments
  • sql
  • tealium

Category: Adobe Analytics

Adobe Analytics VISTA Rules data issues

Adobe Analytics VISTA Rules data issues

VISTA rules stand for “Visitor Identification, Segmentation & Transformation Architecture”. They are helpful for a number of reasons within Adobe Analytics and it is a very old feature of Adobe Analytics (This post is from 2008! -> https://blog.adobe.com/en/publish/2008/11/30/vista-inside-omniture-sitecatalyst). The … Read the rest

Posted on December 13, 2021December 13, 2021Categories Adobe Analytics, Data CollectionTags adobeAnalytics, dataFeeds
Adobe Analytics – Reports API using OAuth & Python

Adobe Analytics – Reports API using OAuth & Python

In the previous post (Adobe Analytics data – Reports API v2.0 & Python), provided an overview of a Python package to download Adobe Analytics Reports data using the API version 2.0. However one limitation at the time was … Read the rest

Posted on September 27, 2020July 11, 2021Categories Adobe Analytics
Adobe Analytics data – Reports API v2.0 & Python

Adobe Analytics data – Reports API v2.0 & Python

Adobe Analytics v2.0 API offers quite a lot of functionality. Adobe has made huge steps over the last few years in documenting and rebuilding its APIs. The majority of the information can be found at https://github.com/AdobeDocs/analytics-2.0-apis. One of the … Read the rest

Posted on June 14, 2020July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, python
What is Adobe Analytics

What is Adobe Analytics

In today’s digital world, all companies rely on a digital presence to promote their brand, sell products and engage with their customers. What is Adobe Analytics and how it can help in achieving your business goals?

Let’s get into it! … Read the rest

Posted on February 9, 2020July 11, 2021Categories Adobe Analytics, Digital AnalyticsTags adobeAnalytics
Adobe Analytics Clickstream data with dbt & SQL – Guide

Adobe Analytics Clickstream data with dbt & SQL – Guide

Have previously elaborated on both the usefulness of working with raw clickstream data and how powerful I consider dbt (data build tool) in managing SQL models. This time I will take a more practical approach to go through the basic … Read the rest

Posted on January 12, 2020July 11, 2021Categories ClickstreamTags adobeAnalytics, bigQuery, dataFeeds, dbt, sql
Model Adobe Analytics Data in BigQuery with dbt – Into

Model Adobe Analytics Data in BigQuery with dbt – Into

Working with the raw Adobe Analytics data is always both interesting and challenging. One of the reasons is that Adobe (and all analytics vendors) have trained us to have easy access to multiple reports and metrics. However those rely on … Read the rest

Posted on October 27, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags adobeAnalytics, bigQuery, dataFeeds, dbt
Adobe Analytics and time between funnel steps

Adobe Analytics and time between funnel steps

Recently I had to deal with the question “How much time it takes for a customer to go through funnel steps?” Simple question on the face of it. But the more I was thinking about it, the more complicated it … Read the rest

Posted on September 24, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags adobeAnalytics, measurement, sql
Data Feeds & Clustering BigQuery tables

Data Feeds & Clustering BigQuery tables

Clustering in BigQuery

BigQuery is well-known for being lighting fast in terms of processing enormous volumes of data. There is no doubt about this. We, as product users, have a few options in our disposal to achieve so. First and … Read the rest

Posted on August 20, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags bigQuery, clustering, dataFeeds
Advanced cases of Adobe Clickstream with BigQuery

Advanced cases of Adobe Clickstream with BigQuery

In the previous post provided a few basic examples on how to start your journey analysing Adobe Analytics Clickstream Data Feeds in BigQuery. This time going to complete the remaining points of the agenda. Overall we have:

  1. Hit-based segments (part
… Read the rest
Posted on February 25, 2019July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, bigQuery, dataFeeds, sql
Adobe Analytics Clickstream & BigQuery introduction

Adobe Analytics Clickstream & BigQuery introduction

In the previous post tried to elaborate on the main steps involved in loading Adobe Analytics clickstream data from Data Feeds into BigQuery. If you missed it and you are not sure how to start experimenting yourselves, have a look … Read the rest

Posted on February 11, 2019July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, bigQuery, dataFeeds, segments, sql

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