Model Adobe Analytics Data in BigQuery with dbt – Into

Working with the raw Adobe Analytics data is always both interesting and challenging. One of the reasons is that Adobe (and all analytics vendors) have trained us to have easy access to multiple reports and metrics. However those rely on … Read the rest

Load Data Feeds to Google BigQuery

Adobe Analytics reporting solutions (i.e. Reports & Analytics, Analysis Workspace, Report Builder or Data Warehouse) offer a wide range of options to view, understand and analyse your data. Admittedly, this covers the majority of most peoples’ data needs. However there … Read the rest