All Web Analytics vendors provide out-of-the-box configurations to setup Marketing Channels and attribution reporting. However there will always be a case that you need to implement custom marketing channel detection logic in JavaScript through the tag management system. Even though … Read the rest
Category: Data Collection
Tealium GitHub Integration
The first time I heard about the Tealium Github integration was almost a year ago, around the time when Digital Velocity ’18 was in London. It sounded like an exciting feature to enhance your data collection process. And it finally … Read the rest
Data Persistence in the ITP world
Update: since Apple announced ITP 2.3 the below solution is not functional any more.
With the introduction of ITP 2.1 recently (Webkit blog), it becomes even more complicated to maintain consistency in Web Analytics and make sure … Read the rest