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Konstantinos
Papadopoulos

Digital Analytics &
Data Specialist

Recent Posts

  • Adobe Analytics VISTA Rules data issues December 13, 2021
  • Statistical Significance in AB Testing March 15, 2021
  • Propensity Score Matching in Python January 3, 2021
  • Adobe Analytics – Reports API using OAuth & Python September 27, 2020
  • Adobe Analytics data – Reports API v2.0 & Python June 14, 2020
  • Apache Airflow and DBT on Docker Compose May 11, 2020
  • Schedule dbt models with Apache Airflow April 6, 2020
  • Incremental dbt models using Adobe Analytics Clickstream February 16, 2020

Interesting read

Machine Learning based F1 race prediction engine

Tags

  • abtesting
  • adobeAnalytics
  • airflow
  • analysis
  • bigQuery
  • clustering
  • cookies
  • crossDevice
  • dataFeeds
  • dbt
  • googleCloudPlatform
  • javascript
  • localStorage
  • measurement
  • postgresql
  • python
  • segments
  • sql
  • tealium
Marketing Channels in JavaScript

Marketing Channels in JavaScript

All Web Analytics vendors provide out-of-the-box configurations to setup Marketing Channels and attribution reporting. However there will always be a case that you need to implement custom marketing channel detection logic in JavaScript through the tag management system. Even though … Read the rest

Posted on November 25, 2019July 11, 2021Categories Data CollectionTags javascript
Model Adobe Analytics Data in BigQuery with dbt – Into

Model Adobe Analytics Data in BigQuery with dbt – Into

Working with the raw Adobe Analytics data is always both interesting and challenging. One of the reasons is that Adobe (and all analytics vendors) have trained us to have easy access to multiple reports and metrics. However those rely on … Read the rest

Posted on October 27, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags adobeAnalytics, bigQuery, dataFeeds, dbt
Adobe Analytics and time between funnel steps

Adobe Analytics and time between funnel steps

Recently I had to deal with the question “How much time it takes for a customer to go through funnel steps?” Simple question on the face of it. But the more I was thinking about it, the more complicated it … Read the rest

Posted on September 24, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags adobeAnalytics, measurement, sql
Data Feeds & Clustering BigQuery tables

Data Feeds & Clustering BigQuery tables

Clustering in BigQuery

BigQuery is well-known for being lighting fast in terms of processing enormous volumes of data. There is no doubt about this. We, as product users, have a few options in our disposal to achieve so. First and … Read the rest

Posted on August 20, 2019July 11, 2021Categories Adobe Analytics, Google BigQueryTags bigQuery, clustering, dataFeeds
Tealium GitHub Integration

Tealium GitHub Integration

The first time I heard about the Tealium Github integration was almost a year ago, around the time when Digital Velocity ’18 was in London. It sounded like an exciting feature to enhance your data collection process. And it finally … Read the rest

Posted on April 25, 2019July 11, 2021Categories Data CollectionTags javascript, tealium

Data Persistence in the ITP world

Update: since Apple announced ITP 2.3 the below solution is not functional any more.

With the introduction of ITP 2.1 recently (Webkit blog), it becomes even more complicated to maintain consistency in Web Analytics and make sure … Read the rest

Posted on April 16, 2019July 11, 2021Categories Data CollectionTags cookies, javascript, localStorage
Advanced cases of Adobe Clickstream with BigQuery

Advanced cases of Adobe Clickstream with BigQuery

In the previous post provided a few basic examples on how to start your journey analysing Adobe Analytics Clickstream Data Feeds in BigQuery. This time going to complete the remaining points of the agenda. Overall we have:

  1. Hit-based segments (part
… Read the rest
Posted on February 25, 2019July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, bigQuery, dataFeeds, sql
Adobe Analytics Clickstream & BigQuery introduction

Adobe Analytics Clickstream & BigQuery introduction

In the previous post tried to elaborate on the main steps involved in loading Adobe Analytics clickstream data from Data Feeds into BigQuery. If you missed it and you are not sure how to start experimenting yourselves, have a look … Read the rest

Posted on February 11, 2019July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, bigQuery, dataFeeds, segments, sql
Load Data Feeds to Google BigQuery

Load Data Feeds to Google BigQuery

Adobe Analytics reporting solutions (i.e. Reports & Analytics, Analysis Workspace, Report Builder or Data Warehouse) offer a wide range of options to view, understand and analyse your data. Admittedly, this covers the majority of most peoples’ data needs. However there … Read the rest

Posted on December 17, 2018July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, bigQuery, dataFeeds, googleCloudPlatform, python

Cross-Device Identification

Recently I had the pleasure and the opportunity to discuss in the latest MeasureCamp London the approach we followed on implementing Cross Device Identification in Adobe Analytics using Tealium (TiQ & AudienceStream). Some high level outcomes are presented along with … Read the rest

Posted on October 3, 2017March 1, 2021Categories Adobe AnalyticsTags adobeAnalytics, crossDevice

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