Update: since Apple announced ITP 2.3 the below solution is not functional any more.
In the previous post provided a few basic examples on how to start your journey analysing Adobe Analytics Clickstream Data Feeds in BigQuery. This time going to complete the remaining points of the agenda. Overall we have:
- Hit-based segments (part
In the previous post tried to elaborate on the main steps involved in loading Adobe Analytics clickstream data from Data Feeds into BigQuery. If you missed it and you are not sure how to start experimenting yourselves, have a look … Read the rest
Adobe Analytics reporting solutions (i.e. Reports & Analytics, Analysis Workspace, Report Builder or Data Warehouse) offer a wide range of options to view, understand and analyse your data. Admittedly, this covers the majority of most peoples’ data needs. However there … Read the rest
Recently I had the pleasure and the opportunity to discuss in the latest MeasureCamp London the approach we followed on implementing Cross Device Identification in Adobe Analytics using Tealium (TiQ & AudienceStream). Some high level outcomes are presented along with … Read the rest