Working with the raw Adobe Analytics data is always both interesting and challenging. One of the reasons is that Adobe (and all analytics vendors) have trained us to have easy access to multiple reports and metrics. However those rely on … Read the rest
Adobe Analytics and time between funnel steps
Recently I had to deal with the question “How much time it takes for a customer to go through funnel steps?” Simple question on the face of it. But the more I was thinking about it, the more complicated it … Read the rest
Data Feeds & Clustering BigQuery tables
Clustering in BigQuery
BigQuery is well-known for being lighting fast in terms of processing enormous volumes of data. There is no doubt about this. We, as product users, have a few options in our disposal to achieve so. First and … Read the rest
Tealium GitHub Integration
The first time I heard about the Tealium Github integration was almost a year ago, around the time when Digital Velocity ’18 was in London. It sounded like an exciting feature to enhance your data collection process. And it finally … Read the rest
Data Persistence in the ITP world
Update: since Apple announced ITP 2.3 the below solution is not functional any more.
With the introduction of ITP 2.1 recently (Webkit blog), it becomes even more complicated to maintain consistency in Web Analytics and make sure … Read the rest
Advanced cases of Adobe Clickstream with BigQuery
In the previous post provided a few basic examples on how to start your journey analysing Adobe Analytics Clickstream Data Feeds in BigQuery. This time going to complete the remaining points of the agenda. Overall we have:
- Hit-based segments (part
Adobe Analytics Clickstream & BigQuery introduction
In the previous post tried to elaborate on the main steps involved in loading Adobe Analytics clickstream data from Data Feeds into BigQuery. If you missed it and you are not sure how to start experimenting yourselves, have a look … Read the rest
Load Data Feeds to Google BigQuery
Adobe Analytics reporting solutions (i.e. Reports & Analytics, Analysis Workspace, Report Builder or Data Warehouse) offer a wide range of options to view, understand and analyse your data. Admittedly, this covers the majority of most peoples’ data needs. However there … Read the rest
Cross-Device Identification
Recently I had the pleasure and the opportunity to discuss in the latest MeasureCamp London the approach we followed on implementing Cross Device Identification in Adobe Analytics using Tealium (TiQ & AudienceStream). Some high level outcomes are presented along with … Read the rest