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Konstantinos
Papadopoulos

Digital Analytics &
Data Specialist

Recent Posts

  • Statistical Significance in AB Testing March 15, 2021
  • Propensity Score Matching in Python January 3, 2021
  • Adobe Analytics – Reports API using OAuth & Python September 27, 2020
  • Adobe Analytics data – Reports API v2.0 & Python June 14, 2020
  • Apache Airflow and DBT on Docker Compose May 11, 2020
  • Schedule dbt models with Apache Airflow April 6, 2020
  • Incremental dbt models using Adobe Analytics Clickstream February 16, 2020
  • What is Adobe Analytics February 9, 2020

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Machine Learning based F1 race prediction engine

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Tag: abtesting

Statistical Significance in AB Testing

Statistical Significance in AB Testing

The purpose of AB Testing in the digital world is to perform a controlled trial of a hypothesis and make the most informed decision. To assess the AB testing results we rely on calculating their statistical significance through the p-value. … Read the rest

Posted on March 15, 2021March 15, 2021Categories Digital AnalyticsTags abtesting, analysis, python
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