The purpose of AB Testing in the digital world is to perform a controlled trial of a hypothesis and make the most informed decision. To assess the AB testing results we rely on calculating their statistical significance through the p-value. … Read the rest
Tag: python
Propensity Score Matching in Python
In eCommerce and Digital Analytics is very common for product and marketing teams to implement changes without first going through a proper process of controlled release. In this post will elaborate on the details of Propensity Score Matching using a … Read the rest
Adobe Analytics data – Reports API v2.0 & Python
Adobe Analytics v2.0 API offers quite a lot of functionality. Adobe has made huge steps over the last few years in documenting and rebuilding its APIs. The majority of the information can be found at https://github.com/AdobeDocs/analytics-2.0-apis. One of the … Read the rest
Load Data Feeds to Google BigQuery
Adobe Analytics reporting solutions (i.e. Reports & Analytics, Analysis Workspace, Report Builder or Data Warehouse) offer a wide range of options to view, understand and analyse your data. Admittedly, this covers the majority of most peoples’ data needs. However there … Read the rest