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Konstantinos
Papadopoulos

Digital Analytics &
Data Specialist

Recent Posts

  • Adobe Analytics VISTA Rules data issues December 13, 2021
  • Statistical Significance in AB Testing March 15, 2021
  • Propensity Score Matching in Python January 3, 2021
  • Adobe Analytics – Reports API using OAuth & Python September 27, 2020
  • Adobe Analytics data – Reports API v2.0 & Python June 14, 2020
  • Apache Airflow and DBT on Docker Compose May 11, 2020
  • Schedule dbt models with Apache Airflow April 6, 2020
  • Incremental dbt models using Adobe Analytics Clickstream February 16, 2020

Interesting read

Machine Learning based F1 race prediction engine

Tags

  • abtesting
  • adobeAnalytics
  • airflow
  • analysis
  • bigQuery
  • clustering
  • cookies
  • crossDevice
  • dataFeeds
  • dbt
  • googleCloudPlatform
  • javascript
  • localStorage
  • measurement
  • postgresql
  • python
  • segments
  • sql
  • tealium
Adobe Analytics VISTA Rules data issues

Adobe Analytics VISTA Rules data issues

VISTA rules stand for “Visitor Identification, Segmentation & Transformation Architecture”. They are helpful for a number of reasons within Adobe Analytics and it is a very old feature of Adobe Analytics (This post is from 2008! -> https://blog.adobe.com/en/publish/2008/11/30/vista-inside-omniture-sitecatalyst). The … Read the rest

Posted on December 13, 2021December 13, 2021Categories Adobe Analytics, Data CollectionTags adobeAnalytics, dataFeeds
Statistical Significance in AB Testing

Statistical Significance in AB Testing

The purpose of AB Testing in the digital world is to perform a controlled trial of a hypothesis and make the most informed decision. To assess the AB testing results we rely on calculating their statistical significance through the p-value. … Read the rest

Posted on March 15, 2021July 11, 2021Categories Digital AnalyticsTags abtesting, analysis, python
Propensity Score Matching in Python

Propensity Score Matching in Python

In eCommerce and Digital Analytics is very common for product and marketing teams to implement changes without first going through a proper process of controlled release. In this post will elaborate on the details of Propensity Score Matching using a … Read the rest

Posted on January 3, 2021July 12, 2021Categories Digital AnalyticsTags analysis, python
Adobe Analytics – Reports API using OAuth & Python

Adobe Analytics – Reports API using OAuth & Python

In the previous post (Adobe Analytics data – Reports API v2.0 & Python), provided an overview of a Python package to download Adobe Analytics Reports data using the API version 2.0. However one limitation at the time was … Read the rest

Posted on September 27, 2020July 11, 2021Categories Adobe Analytics
Adobe Analytics data – Reports API v2.0 & Python

Adobe Analytics data – Reports API v2.0 & Python

Adobe Analytics v2.0 API offers quite a lot of functionality. Adobe has made huge steps over the last few years in documenting and rebuilding its APIs. The majority of the information can be found at https://github.com/AdobeDocs/analytics-2.0-apis. One of the … Read the rest

Posted on June 14, 2020July 11, 2021Categories Adobe AnalyticsTags adobeAnalytics, python
Apache Airflow and DBT on Docker Compose

Apache Airflow and DBT on Docker Compose

Executing DBT models through Apache Airflow can be both challenging and fun the same time! The previous post “Schedule dbt models with Apache Airflow” was a first a iteration on the topic. This time, the focus is on running Apache … Read the rest

Posted on May 11, 2020July 11, 2021Categories dbtTags airflow, dbt, postgresql
Schedule dbt models with Apache Airflow

Schedule dbt models with Apache Airflow

Working with dbt certainly makes the life of an analyst much better. It brings a certain structure that without a framework is difficult to achieve. One aspect however that I find lacking in dbt is monitoring the ongoing execution and … Read the rest

Posted on April 6, 2020July 11, 2021Categories dbt, Google BigQueryTags airflow, bigQuery, dbt
Incremental dbt models using Adobe Analytics Clickstream

Incremental dbt models using Adobe Analytics Clickstream

In the previous article (Adobe Analytics Clickstream data with dbt & SQL) I discussed how to start with dbt and build basic models using Adobe Analytics Clickstream data. This time will dive into a more useful feature. Creating incremental dbt … Read the rest

Posted on February 16, 2020July 11, 2021Categories dbtTags bigQuery, dataFeeds, dbt
What is Adobe Analytics

What is Adobe Analytics

In today’s digital world, all companies rely on a digital presence to promote their brand, sell products and engage with their customers. What is Adobe Analytics and how it can help in achieving your business goals?

Let’s get into it! … Read the rest

Posted on February 9, 2020July 11, 2021Categories Adobe Analytics, Digital AnalyticsTags adobeAnalytics
Adobe Analytics Clickstream data with dbt & SQL – Guide

Adobe Analytics Clickstream data with dbt & SQL – Guide

Have previously elaborated on both the usefulness of working with raw clickstream data and how powerful I consider dbt (data build tool) in managing SQL models. This time I will take a more practical approach to go through the basic … Read the rest

Posted on January 12, 2020July 11, 2021Categories ClickstreamTags adobeAnalytics, bigQuery, dataFeeds, dbt, sql

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